![]() The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. ![]() In a retail test in Florida, they sold out quickly.Īfloat advertises both the particular benefits of waterbeds (contoured fit, temperature control) and the general perks of digital mattress startups (online ordering, a 100-night guarantee, free), resulting in a fever dream of the old and new, the shagadelic and the SEO-optimized.Īnalytical cookies are used to understand how visitors interact with the website. Hall’s original brochure described the Pleasure Pit as “a friend in love with you, beckoning you to grovel in rapturous sensual splendor.” Afloat’s new, e-commerce-optimized website describes “a bed that totally supports and conforms to the shape of your body.”Ī queen Afloat bed costs $1,995 to $2,395 and weighs 1.2k lbs when filled. All that grooviness - now available online! With traditional giants struggling and startups like Casper achieving direct-to-consumer success, the Waterbed Wizard will try to replicate his watery wonder. Hall’s company went into bankruptcy in 1975.īy 1991, just 1 in 5 mattresses sold was a waterbed - and by late ’90s, Hall and fellow waterbed believers were left out to dry.īut recently, the future of mattresses has become less firm. Though he patent-protected his watery wares, fluid fraudsters filled the market with cheaper iterations. Hall began selling his original bed, the Pleasure Pit, in the late ’60s for $350 per mattress. Charles Hall, the man who invented the waterbed in his San Francisco State University dorm room during the Summer of Love, will start selling “second-generation” waterbeds online next month through his mattress startup, Afloat.
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